Results, and exactly how we got them.
Every story starts with what was stuck, shows what we changed, and ends with the numbers. Including the tests that failed.
Filler examples for layout. Real results replace these before launch.
Client name · Store type
This is a store description point.
This is a problem point: what was stuck before.
This is a what-we-did point.
This is a revenue point: what changed and the result.
- Week 1Fixed tracking: Google was missing 00% of leads
- Weeks 2–6Tested 00 headlines; price-first ads won
- SummerAdded 000 negative keywords
- Peak seasonScaled spend only on proven keywords
Filter by what we did.
{{ count }}
Same search. Different ad.
Drag to compare the ad a business ran before us with the one that won.
Numbers you can check.
Ad platforms tend to flatter themselves. These rules keep our reports honest.
We report leads and revenue from your records, not only what Google claims.
Every change is compared with the same length of time before.
Losing tests stay in the report. They stop money going to the wrong ads.
Every number says when it was measured and where it came from.
A report you can read in two minutes.
| Test | What changed | Result | Next |
|---|---|---|---|
| Headline test | Price first vs service first | +00% clicks | Keep price-first |
| Match type | Exact vs broad match | 0.0× leads | Shift budget to exact |
| Ad schedule | All day vs business hours | No clear winner | Run 1 more week |
| Bidding | Max conversions vs manual | −00% cost per lead | Keep broad |
Next week: 00 new negative keywords from the search terms report, and the ad schedule test runs one more week.