How we work — Orenlix

How we work

What it's like for you, from the first call to a normal month: what you do (not much), what you get, and what happens if you leave.

Getting set up

The first week is mostly access and checks. Nothing changes in your account until you have seen the plan.

  1. 01
    Day 1A short call

    You tell us what's stuck, what a sale is worth to you, and what you have tried so far. We listen first.

  2. 02
    Days 1–3Access

    You add us to your Google Ads account as a manager, plus Analytics and Tag Manager if you use them. You keep ownership and can remove us at any time.

  3. 03
    Days 3–7Account review

    We go through the campaigns, search terms, bids and tracking, and write down what we found.

  4. 04
    Week 2The plan

    You get a written plan: what we change first, what we test, and how we will measure it. Work starts once you agree.

Clear roles from day one

You always know who is responsible for what.

YouOwner of the account
Account leadYour one contact at Orenlix
SpecialistsVetted specialists, under NDA
Approve the plan and every new ad
Tell us which orders were kept and which were returned
Agree the plan and answer your emails
Review every change before it goes live
Write the monthly report
Build campaigns, feed and tracking
Day-to-day optimisation

The first 90 days

Thirteen weeks, three phases. Each one ends with something you can see.

Set up

Weeks 1–3. Check tracking, ads and feed. Fix what stops us measuring sales. Write the test plan.

Test

Weeks 3–9. New ads and keywords go live, one change per test. You see what worked and what didn't.

Build on it

Weeks 9–13, then ongoing. More of what worked, less of what didn't, and the next plan agreed with you.

What happens after set-up

Most of the work is small and regular. Big changes only happen when the numbers support them.

Every week
Search-term review

Block searches that waste money, add the ones that work.

Every week
One test running

A headline, match type or bidding strategy, one at a time.

As needed
Budget and bids

Changed on cost per sale, not on clicks.

Every month
A short report, and a call if you want one

What changed, what we learned, what comes next.

What a test plan looks like

One change per test, and a clear rule for what happens next. This is a made-up example for a lighting store, not a real client.

Which headline gets the click?
A  Price first: handmade chandeliers from $1,200
B  Craft first: hand-blown glass, made in our studio

Same products and budget. The winner sets the tone for the next ads.

Which product groups bring real sales?
A  All products in one campaign
B  Best-sellers in their own campaign

Same feed in both. Budget moves to whichever brings more sales per dollar.

Which bidding brings more sales value?
A  Maximize conversion value
B  Target return on ad spend

Same products in both. The winner sets bidding for the next quarter.

What the report covers

Short and in plain language. Each number says where it comes from.

What you get each month
  • Numbers. Spend, clicks, sales and cost per sale, against last month.
  • Real results. Which orders were kept and which were returned, where you can tell us.
  • Tests. What ran, what won, what lost.
  • Waste. The search terms that cost the most, and what we did.
  • Next month. What we change next, and why.

Ways to work with us

One-offAccount audit

A written check inside your Google Ads and Merchant Center accounts, with fixes in order of importance.

At least 3 monthsMonthly management

We run your Shopping, Performance Max and Search campaigns, your feed and your tracking.

One-offMerchant Center fix

Disapproved products, products not showing or a suspended account: we find the cause and fix it.

How fees work

We agree a price after the review, once we know the size of the account and what it needs.

  • Your ad spend is paid straight to Google. It is separate from our fee, and we take no percentage of it.
  • A one-off set-up fee covers the review, tracking fixes and campaign build.
  • A fixed monthly fee covers management and reporting. It does not change if your spend goes up.
  • Monthly work runs for at least three months, then month to month.

Ownership and leaving

Your account, your data, your call.

Your account

Campaigns run in your own Google Ads account, billed by Google to your card. We never hold your ad spend.

Your access

You can see everything and remove our access at any time.

If you leave

Everything we built stays in your account, with notes on how it is set up. No hand-over fee.

Some things we say no to

Nopromised numbers

Nobody can honestly guarantee sales or a return on ad spend. We commit to the work and to clear reporting.

Nohidden work

You see every change, every test and every search term. Nothing sits in an account you don't own.

Norestricted products

If what you sell is in a category Google restricts, we tell you on the first call.